CAMPBELL RIVER, BC – Following last week’s launch of Deeper Dive, the BC Salmon Farmers Association has launched a second new platform this week: The Performance Dashboard. This interactive dashboard provides an easy to access location for anyone interested in learning more on BC salmon farmer’s performance through the lenses of environmental, economic, and social indicators.
The Performance Dashboard addresses 11 important indicators in measuring the progress of the salmon farming industry in BC and on a global basis. Topics include detailed metrics on antibiotic use, escapes, sea lice counts, feed-conversion ratio, carbon footprint, regional economic impacts, landed value, and annual production, donations, and certifications.
“BC salmon farmers value transparency and operating in a shared marine environment demands that.” says John Paul Fraser, Executive Director of the BC Salmon Farmers Association. “This platform allows us to tell the important story of our performance and progress in an easily accessible and digital format.”
The Performance Dashboard brings five years of reporting through a printed Sustainability Progress Report online. Much of the data was already available but difficult to access in various locations and formats. Through the Dashboard, users can click on a topic of interest and access detailed data and context. Future data and more indicators will be added on an annual basis.
“The Performance Dashboard and Deeper Dive work hand-in-hand to provide much needed information in the public understanding of our industry,” says Fraser. “We are driven to change the narrative through a discussion based in science and facts and these are important tools in helping us advance the conversation.”
The Performance Dashboard can be accessed through BCSFA’s newly launched platform here: https://dashboard.bcsalmonfarmers.ca.
Quick Facts:
- BC farm-raised salmon is the province’s #1 seafood export, #1 agri-food export contributing $1.6 billion in total economic output.
- BC Salmon Farmers were designated an essential service by Federal and Provincial governments in the early stages of the pandemic.
- Salmon Farmers are immediately investing (2020-2021) $113 million, generating nearly 450 new well-paid jobs, and $5.8 million in near-term annual tax revenue.
- The industry currently supports nearly 6,500 well-paid full-time jobs, most in rural coastal communities on North Vancouver Island, and contributes $89 million in annual federal, provincial, and municipal taxes.
- BC Salmon Farmers have 20 First Nations participation agreements and are committed to DRIPA (Declaration on the Rights of Indigenous Peoples Act).
- BC salmon farmers align with UN sustainable development goal #2: ZERO HUNGER. Salmon farmers have donated more than 120,000lbs of salmon (equivalent to 500,000 meals) to local, provincial and national food banks since the pandemic.
- Salmon Farmers produce 353 million meals of high-quality protein annually: 6.8 million meals each week
- BC salmon farming is a carbon friendly footprint, with the lowest emissions of all animal protein sectors.
For Media inquiries:
Michelle Franze
Manager of Communications, Partnership and Community
michelle@bcsalmonfarmers.ca